Rikke Hansen

FOURTH International Conference on Semiotics and Visual Communication 2020


Rikke Hansen

Rikke Hansen
Creative Director, MA

Rikke Hansen is a Graphic Designer and Educator. She works on and researches design development projects and has her own design studio doing print and digital design, doing product development, branding and consulting for companies and organisations.

Has been Juror in several international Poster Biennals and Design competiotions woldwide. COFOD excelence Award winner. Graphis Silver, Gold and Platin Award winner, China Poster Biennal Silver winner. She has been exhibiting, giving lectures and workshops internationally in Europe, Middle East, Asia and America. More info www.wheelsandwaves.dk

De-Imagining myth possibilities through mechanisms from Critical design

Many experts used to agree that the core element of design is aesthetics, but the perception of the different aspects of design varies greatly. Who defines what design is? What types of design will be in demand in the future? Over the years, while working with design education as leaders and educators, we continuously debate what elements, tools and skills design students should carry in their toolbox in order to develop their careers as professional designers.

In recent years we have witnessed a changing paradigm in the field of design. From the traditional design disciplines focusing on designing “products,” to the emerging design disciplines focusing on designing for a “purpose”.

The traditional design disciplines are centered around the product or a technology. Here the designer gains the skills needed to expertly conceive of and give shape to products such as brand identities, interior spaces, buildings, consumer products, etc. (Sanders & Strappers, 2008).

As designers we need to move beyond designing for the way things are now and begin to design for how things could be, imagining alternative possibilities and different ways of being, and giving tangible form to new values and priorities. This presentation will present examples of students’ projects using mechanisms from critical design as an approach. As designers we also need to have an ethical approach to the choices we make while designing and the effect the designs may have.

The presentation aims to present cases of how self-defined, open-end problems can give students new insights and values to their education. When being asked to make design projects that raises debate using mechanisms from critical design as an approach unveiling some of the myths surrounding us in our everyday life. For example, recognising the myths that are assigned to products, and be aware of their seductive branding mechanisms, their production, as well as their uses and consequences.