Gregory Paschalidis

FOURTH International Conference on Semiotics and Visual Communication 2020


Gregory Paschalidis

Gregory Paschalidis

Professor of Cultural Studies

School of Journalism and Mass Communications

Aristotle University of Thessaloniki, Greece


Gregory Paschalidis is Professor of Cultural Studies at the School of Journalism & Mass Communications, Aristotle University of Thessaloniki (Greece) where he teaches since 1996. His research interests and publications are in the fields of cultural theory and cultural policy, literary and media theory, photography, documentary and visual semiotics, political communication. He is President of the Hellenic Semiotic Society (H.S.S.) and chief editor of Punctum-International Journal of Semiotics.

Ideas in motion: The political mythology of the protest march

The protest march was a crucial component of the emergence of mass politics and the modern political sphere. At the turn of the 20th century, it attracted mostly negative assessments, seen as an anti-rationalist, degenerative phenomenon of modern mass societies. However, in the postwar era, and especially in the context of the new social and democratic reform/renewal movements, the protest march was drastically rehabilitated and established as a widely influential “protest paradigm.” At the same time, the very notion of ‘march’ became entrenched in the vocabulary of political rhetoric and propaganda, associated with different ideological vision but always evoking a highly resonant range of cultural associations and social imaginings. Considering the ‘protest march’ as a distinct genre of political communicative action, we combine Elias Canetti’s pioneering analysis of crowd behavior in connection to social space with the distinctive kinesics, proxemics, vocalics and haptics of the protest march, with the aim to unravel its still pervasive cultural and political mythologies.